Recent Articles

My First Attempt At A Funny Microsite

by Scott

I’m going on vacation and escaping my email. So I decided to have a little fun with it

Current AutoResponder:

 

It takes you to here: ICan’tBelieveYou’reEmailingMeOnVacation

 

There’s a few things I’ve learned during the launch and execution of this. I plan on detailing these in a followup post.

Ok, back to my margarita.

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Building A Minimum Viable Audience

by Scott

I’ve soft-launched two startups in the past year…and I’m the only one that knows about it.

 

Many aspiring founders build a minimum viable product without a minimum viable audience. This is bad.

In order to truly understand market demand, there needs to be a feedback loop. For consumer web products, that feedback loop is people or an audience. Without one, it’s nearly impossible to test a product in the market…maybe that’s why we see people spend months building before they realize no one wants their product. There’s probably a group of lean startup disciples doing a golf clap somewhere.

The audience I used to test one of my “MVPs” was my blog’s readership.

For people that have read this blog over the past year, …
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How to Drive 100+ Pageviews With 20 Seconds of Work

by Scott

It’s no secret that including a link within your email signature is a simple way to promote your blog. But almost all people who do this still miss out on optimal traffic generation.

 

Few people realize that Google hides content that you’ve already seen in your inbox. For example, I just sent an email from my personal gmail to work one.

Pre-Send Compose View:

 

Default view from my work inbox:

 

 

The default Google view does not display the signature from my personal email. Why? Because I’ve forwarded messages to my work one already this week. Due to the fact I’ve already seen all the content within my email signature, Google’s default view hides it.

The only way to view my signature is by clicking the small …
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One Approach To Land Your Dream Job

by Scott

Stop Applying to Startups.

This was the title of an excellent post by Quinten Farmer on the challenges of landing a startup job through the traditional application process. The bottom line is it’s very challenging to stand out amongst a barrage of resumes if you don’t already have a connection to a company or taken the initiative to create one.

Fear not. There’s still hope to land your dream job. One way to accomplish this is to create a clever application or hook to stand out. I wanted to take this opportunity to highlight a few case studies of how people have done this so that resume drop jockeys can see what this looks like:

Alec Brownstein – Y & R

Using the assumption …
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The Art of Making Things Easy

by Scott

Many people miss opportunities because they don’t make things easy when they ask for something.

The best way to increase the number of positive responses you receive when you ask for anything, is to make it as easy as possible for the other person to follow through. The more difficult fulfilling a request appears, the less likely they are to do it.

I want to take this opportunity to highlight a few examples of “making things easy” done right so people know what this looks like.

Hiring

 

This is an email from my buddy David Fraga. Instead of making me hoof it over to the Shutterstock site to fetch all this information to forward along, he linked to it throughout the ask email. He …
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10 Things I Wish I Knew Before Entering the Workforce

by Scott

I’ve learned a lot from New York entrepreneur Vin Vacanti through his blog “How to Make it As A First Time Entrepreneur“. Recently he wrote a post on advice he would have given himself 5 years ago. It’s a great read that I suggest you check out.

Vin’s post inspired me to do some reflecting on my own journey. Here’s 10 things I wish I knew before entering the workforce 2 years ago:

 

Nothing is more valuable than a mentor. When anyone young approaches me for career advice, I tell them to find the person whose best at what they want to get good at and go work for them - assuming you’re simpatico of course. I’m all about baptism by fire – but …
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BD Best Practice: Taking A LinkedIn Inventory

by Scott

Business Development professionals live and die by their network. Thus, many of us end up living and dieing by our LinkedIn.

LinkedIn’s greatest value is that it provides transparency to the personal networks of  my immediate network in the form of 2nd degree connection. This information is often the gateway to the deals, partnerships, and sales we strive for on a continuous basis. Consequently, it’s in all business development practitioners best interest to expand their *true LinkedIn network. After all, the difference between the deal of a lifetime and no-deal could be just one warm introduction. But in order to even identify these opportunities there must be transparency.

A best practice to make sure you’re effectively engaging in this is to schedule …
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