I’ve written hundreds of cold emails over the past year and come to a few conclusions about how to elicit a positive response. I’ve also received a few myself and consistently see people use strategies that just haven’t worked for me. Here’s my two cents on how to cold email prospects effectively. Do: Keep it [...]
Archive | September, 2012
One Approach to Get Hours of Your Life Back
I’ve gotten hours of my life back over the past year by borrowing a practice employed by customer service departments. For whatever reason, people approach me with the same questions over and over again. How do I get a job in business development? How do I get access to the SinglePlatform API? Is it free? [...]
How to Maximize the Sharing of a Blog Post: Part 2
In the first part of this post, I discussed ways to encourage sharing once someone has read a post. But before anyone shares your content from the highest hill in the twitterverse, you must convince people to read your content. This is a whole different challenge. This post will discuss best practices to put your [...]
How to Create Additional Income Streams
This post originally ran on Maxton Men. Most people have limiting beliefs that prevent them from creating additional income streams. These include: 1. It’s going to take a lot of time that I don’t have 2. I don’t have any particular valuable skills or connections people would pay for 3. It’s hard to create a [...]
CTO School Presentation: An Intentional Approach to Networking
I recently gave a presentation on networking to New York’s CTO School. The focus of the talk was on ways to provide value to others and how to bring an intentional, targeted approach to networking: Video: Slides: To accompany this talk, I created a page for CTO School with other resources on [...]
How to Maximize the Sharing of a Blog Post: Part 1
If you’ve ever spent 2+ hours slaving over a blog post only to have 1/2 a spam bot be the sole person to share it you may want to read this post. Improving the odds of getting people to share your post starts with creating compelling content (or having a lot of money to give [...]
Networking Tip: Are You Using the Act of Connecting Strategically?
Have you ever met a great contact, then found yourself cautious to email them months later because you’re not sure if they even remember who you are? I sure have. I’ve wrote about this before, but the biggest networking fail is consistency. A great networker strategically massages his network in order to turn acquaintances into [...]
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