I was recently at Dreamforce, the largest enterprise software conference in the world. The goal was to connect with potential customers and future investors for Troops, as well as to get a better pulse on everything that is happening in the sales software ecosystem.
There’s a boatload of different tactics that can and should be employed at large conferences or events, and today I wanted to share two related to follow up and cold approaching busy people.
At conferences of this magnitude everyone is meeting a ton of people. Business cards are exchanged and sometimes you can meet 50 people in one day.
One challenge in these brief interactions is creating enough rapport that someone will want to hop on a call …
Have you ever noticed that a smiley face at the end of the same exact sentence can completely change how someone interprets what you say?
Compare the following:
Let’s make sure this never happens again.
Let’s make sure this never happens again : )
In my experience something as simple as a smiley face can be the difference between coming off nice vs. appearing like a jerk.
Slight nuances in the syntax, punctuation, structure and semantics of your sentences can profoundly change the meaning and tone of anything you write. Any marketer or salesperson looking to persuade and influence should be acutely aware of this.
Below you’ll find a few examples where slight a variance in communication can influence how someone might interpret a statement:
Example 1: …
Below you’ll find the first ever “guest re-post” on Life-LongLearner as well as a new podcast with my buddy Ryan Denehy. The post + podcast combo effectively makes this a Denehy centerfold.
Ryan is a close friend who most recently co-founded Swarm Mobile which was acquired by Groupon. In the podcast episode, we riff on the mental and emotion journey of getting there. In the post, you’ll see all the things he learned building the local sales machine that fueled their growth.
Enter Sensai Denehy….
Listen On Itunes
“Building A Startup Sales Machine: 64 Things I Wish I Knew”
Newsflash: I had no idea what I was doing when I first started running sales and distribution teams almost 10 years ago. Some would argue that I still don’t. But the …
It’s been awhile since I’ve written anything, especially about BD/sales, but I’m going to start writing about things I’m learning and am being reminded of again more regularly .
One of the most interesting drivers for the people we try to sell and market to is identity. Specifically what type of person does the person you’re trying to influence say they are?
I’m a numbers driven executive.
I’m a doer.
I’m an early adopter of new tech that’s going to give me an edge.
Most people want to remain consistent with the identity they claim for themselves…especially when they declare it amongst their peers.
Smart marketers and sales people use this to their advantage when they communicate by linking the desired action they …
A few months ago I had this idea for a type of workout I’d never seen.
At first the idea seemed a bit out there, but as I’ve introduced it to more people the feedback has been tremendously positive.
The workout is called Peak State and you can read about it here. I now teach it regularly where I live in New York City and you can get a feel for the mindfulness portion of the workouts by requesting access to a sample guided meditation I created here.
Anyways, this post is not a workout prescription but rather the story behind Peak State and why it exists…
I think people interested in starting things and enhancing personal performance will find this a fun read : )
It all …
This is a story about being a testosterone guinea pig and a business I decided not to start.
Just over a year ago, I decided to move to Brazil with some of my buddies from NYC.
A few months prior to our departure, my future roommate Ben tried a new diet regimen called intermittent fasting which increased his testosterone by 30%.
I knew testosterone was an important hormone for dudes, but wasn’t really sure why increased levels were desirable.
After he told me this, I did some more research….
A lot of people hear the word Testosterone and just think of aggressive males, bar fighting with veins popping out of their foreheads. In reality, it’s a pillar for both men and women’s optimal health.
A meaningful …
Holy Snikey it’s been awhile since I’ve written a blog post.
The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.
I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…
How do I market and grow my podcast?
I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.
First let’s chat …
On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.
I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…
What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…
My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …