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Scott Britton

Author Archive | Scott

The Salesman in My Head

Last night I read a post about the difference between pain and discomfort on Jason Shen’s blog. The paragraph and highlighted sentence below particularly resonated with me as I turned off the light following my google reader ritual: Only for the first night did I think I would have trouble getting up at 5am for [...]

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Life Hack

List of Some More Life Hacks

Some readers told me they liked the life hacks section of my old blog, so I decided to publish some more. Engage Awesome Founders by Reporting Bugs - I encounter bugs in products all the time. Actually take the time to screenshot and document the actions that lead to a bug then send it to the founder. [...]

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What Are You Working On

The Etiquette of “What are you working on?”

So… what are you working on? This question pervades the New York Tech scene like 6th grade girls at a Bieber concert. There’s nothing wrong with it, but I think there is a level of etiquette surrounding it which few employ.  People ask this question for a variety of reasons: they’re naturally awkward and have no idea [...]

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Gmail Catches My Mistakes

I was just writing an email and hastily cc’d the wrong person. Gmail uses machine learning to understand my common behavior and alerts when they think I might have made a mistake. Its awesome 1. Auto-populate my contacts (which are automated via frequency) 2. Recognizes my mistake 3. Enabled me to easily correct my mistake with one click [...]

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Why I Write.

I started writing because people told me it was beneficial to cultivate an online presence with a blog. At first, blogging felt like work. But the more I wrote the more I began to enjoy it and recognize its incredible benefits.  Now I write every single day. I usually try to follow aspects of the [...]

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Building Online Communities, Content, and Purchasing Decisions

A loyal online community is one of the hardest assets to cultivate, but often one of the most valuable. Unlike one-off click-throughs, members of a community engage in an on-going relationship. Depending on the context, their value comes through in the form of support, input, awareness, data, SEO, repeat purchases…the list goes on. Consistently publishing [...]

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Product Design

Product Design: The Inevitability of Noise

My biggest problem with my Facebook newsfeed has always been that so much of the content is irrelevant. This is mainly due to the fact that many people I’m friends with I’ve only met once or haven’t seen in a long time. So I acknowledge that the noise is somewhat my own fault.   I [...]

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My First “Hitenism”

I met Hiten Shah at the Lean Startup Machine in New York City. He was a mentor there so throughout the weekend my team had a chance to interact with him. Overall, he made a strong impression on me as a really bright, cool guy. So when I came across his newsletter “Hitenisms” I was [...]

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Customer Loyalty: Missed Opportunity at the Cash Register

After I made a purchase yesterday the cashier asked me for my email address. For the sake of my inbox sanity I respectfully declined. In alignment with my moleskin diet, I thought about this interaction for a good 15 minutes. It got me thinking, what is the conversion rate on this question and the roi [...]

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Actually Follow Through

One thing that I love about the New York Tech Community is everyone is so willing to offer help. Its almost as if “let me know if I can help you out” is a standardized signature on emails. The problem with this is few people ever follow through unless there is an explicit ask. This [...]

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My Moleskine Diet

I’ve recently gone back on the moleskine diet.  For the past couple of weeks I’ve been carrying a moleskine journal in my pocket wherever I go. Throughout my day I record ideas, things I want to remember, and many more random thoughts/observations in here. I’ve also limited obsessively looking at my phone while I’m in [...]

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Tools for Flossing the Teeth You Want to Keep

Here’s a link to my recent post on Venturebent where I expose some ancillary tools for the 10 steps to making change easier mentioned in this awesome video.

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