Recent Articles

8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes

by Scott

Holy Snikey it’s been awhile since I’ve written a blog post.

The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.

I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…

How do I market and grow my podcast?

I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.

First let’s chat …
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How A Bunch of Emails Became A Best Selling Kindle Book

by Scott

On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.

I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…

What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…

My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …
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Free Kindle Book On Lifehacks

by Scott

Today I published my 2nd book on Amazon. You can grab it here for free for a limited time:

Lifehacks: 63 Ways to Save Money, Improve Time Management, Produce Great Work, and Increase Productivity 

BTW if you don’t have a kindle, you can just use Kindle’s Free Reader on your preferred devicee: PC, Mac, Iphone, Droid.

Sweet Giveaway Details

After getting your free copy, if you enjoy the book and leave a review on Amazon, you will be automatically entered into a sweet giveaway contest…

Three people who’ve left reviews will be chosen to receive $1,000 in free goodies. More details on the giveaway can be found here.

Okay, on with the show.

The Story Behind My Crowdsourced, …
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The Most Effortless and Effective Outsourcing System I’ve Used

by Scott

Two years ago I started my outsourcing journey.

Since then I’ve tried a ton of different companies and works to offload as many tasks that I shouldn’t be doing as possible.

Today I want to share the most effective business outsourcing setup I’ve come across. It’s what I use today and has massively increased my output….

Here’s the deal.

If you’ve heard of outsourcing, you know there is probably specialists who could be executing tasks you’re currently doing. Odds are they can probably do a better job for less than your hourly rate as well.

So why the heck doesn’t everyone outsource everything other people could do to affordable specialists?

The main reason is that there is a ton of friction in the hiring process.

Where do I …
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How to Get International Media Coverage

by Scott

“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”

I wasn’t quite sporting the same grin as the Channel 7 camera guy.

I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.

Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.

How the heck did this happen from a single blog post?

Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.

I’ll codify the series of events …
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