It’s been awhile since I’ve written anything, especially about BD/sales, but I’m going to start writing about things I’m learning and am being reminded of again more regularly .
One of the most interesting drivers for the people we try to sell and market to is identity. Specifically what type of person does the person you’re trying to influence say they are?
I’m a numbers driven executive.
I’m a doer.
I’m an early adopter of new tech that’s going to give me an edge.
Most people want to remain consistent with the identity they claim for themselves…especially when they declare it amongst their peers.
Smart marketers and sales people use this to their advantage when they communicate by linking the desired action they …
In this post I want to highlight one skill that can help you become more more persuasive in life and business.
This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.
But first I want to ask you a simple question…
What is the difference between the two items pictured below?
If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.
…wheels turning…pinky and the brain style…
Though these two items pictured may seem very different, their high level …
Today I want to share a shockingly simply practice that has made me 10’s of thousands of dollars, allowed me to perform better at work, and created more time to do the things I love.
This practice is the secret to communicating better and how I develop online products that are allowing me to live my dream life right now.
Where We Worked Out On Friday
Keep a document of every question people ask you.
Yep. It’s that simple.
Anytime someone asks me a question (especially over email), I file it away into a massive google docs spreadsheet that I call my “demand understanding document.”
Actually, now I forward it to my virtual assistant Josiah and he does it.
Why You Should Do This
Your ability …
Once upon a time, I was an introduction fool. I made every classic mistake in the book…and in the process probably pushed people away from me that I ultimately wanted to build a relationship with : (
Photo Credit: jo3design via Compfight cc
To demystify some of the mistakes I made, I’m sharing a 12 minute video on The Do’s and Don’ts of Making Introductions.
This is taken from the relationship building section of my new series on How to Land A Business Development Job and serves as a follow up to the last video I shared on the challenging realities of landing startup jobs.
Relationships are important for countless reasons, but within the context of landing a startup job, they’re incredibly value because they can …
A bunch of people that subscribe to my newsletter have told me that their favorite part is the business tactics I share in the “Tactic of the Month” section….
So I thought I’d share the first 5 on this here tablet in case you missed them.
Business Tactic 1: Good Cop / Bad Cop
In business development you’re bound to encounter some situations where you’re not going to make the other party happy (i.e. you can’t accomodate a request, you need an update on where a deal stands that they’re not ready to give etc).
People like doing business with people they like.
Thus, it’s in your best interest to be likeable. This why playing good cop / bad cop can be such an effective …
A little less than 3 years ago, I decided I wanted to become an entrepreneur.
If I’m truly honest, the catalyst for this pursuit wasn’t motivated by seeing young people accomplish amazing things, but rather serious dissatisfaction with my first job.
My first job in a nutshell:
I was bored as sh*t. I felt like my ideas were never taken seriously and my capacity to create progress within the business was limited by bureaucracy.
I felt like I was wasting my life. It was terrible.
I wanted something more fulfilling I wanted to have ownership of something. I wanted to feel the tangible impact created by my efforts. I wanted to be part of something bigger than myself and be excited about work each day.
These feelings …
A little over a year ago I met Ryan Jeffery, Vice President of Business Development at Belly, a startup focused on enriching the loyalty experience for both local businesses and consumers.
When we met I could tell Ryan was a sharp guy…and I’ve been really impressed by the growth that Belly has achieved in the beast that is local. Naturally I thought he’d be fun to do an interview with : )
In this interview we talk about:
How they initially pitched and sold local businesses in MVP mode (WARNING: includes ipad glue stories)
The first thing they did after they got their very first customer
How they scaled once they had initial product/market fit
Insight into their hybrid inside/outside sales distribution strategy (and why this …