Recent Articles

How to Shift The Way You Communicate To Get More of What You Want…Leaked Podcast

by Scott

I’ve been trying to figure out what my next big project was for awhile…

Honestly it’s been a source of stress up until some recent clarity.

My “aha moment” came to me on the heels of my first trip to SXSW a few weeks ago.  I was drinking some complimentary boxed vino with my roomie Ben on the flight back to Rio rapping on questions like:

What activities currently excite me?
What would be the most fun and impactful thing that I could create with what I already have?
Would I be consistently excited about working on this for the next year?

I’ve been geeking out about self-improvement and figuring out how to create the most abundant life experience for myself and the people I care about …
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A Step by Step Guide to Pre-selling With Carl Mattiola

by Scott

Most people who try to start a business begin building something before getting a dime from a single customer…

“Que triste” as my Brazilian friends would say!

Today I’m pumped to chat with Carl Mattiola, founder of ClinicMetrics, about pre-selling and the exact steps he used to get paying customers before he built any software.

In this interview you’ll learn:

The process he used to go from no idea to settling on building clinic metrics [3:42]
Which prospects to start with when you’re ready to pre-sell [10:03]
The logistics of his first pitch and what happened immediately after [20:39]
The power of “price anchoring” and how to utilize it in pre-sales [26:29]
Common objections he received in his pre-sales process and how to overcome them [31:58]
Tactics to de-risk …
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Building SaaS Businesses, Enterprise Sales, and Bootstrapping with Spencer Fry

by Scott

Today I’m pumped to bring you an interview with my buddy Spencer Fry, Co-Founder of Uncover and all around awesome guy.

Over the past ten years, Spencer has built 2 profitable companies without raising a dime and is now well on his way to his 3rd. #studmuffins anyone?

In this interview we talk about:

The founding and developing of his first successful company Typefrag which is still going strong today with 30+ employees
His transition to Carbonmade and how to bootstrap a SaaS business while doing consulting work
The number one thing that all aspiring programmers should have if they truly want to learn how to code. Maybe why I failed…
Why to never give something away for free, even your a startup with no customers or …
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The Story of LaunchBit and Hustling With Elizabeth Yin

by Scott

Today I’m pumped to bring you an interview with Elizabeth Yin, Co-Founder of LaunchBit, the leading ad-network for email newsletters.

You know those people that peak your interest that you just kind of sort of end up just following from a distance? Elizabeth was totally one of those people for me until we did this interview. First I saw LaunchBit and was like, gee that’s a good idea. Then I started subscribing to LaunchBit’s newsletter of highly curated customer acquisition articles (woah another good idea). The she launched a conference called Hustle Con…at that point I was like okay, I seriously need to meet this person! Anyways, Elizabeth is a total rockstar and has an awesome story so definitely …
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Getting Traction In Local and Selling into Enterprise with Ryan Jeffery, VP of Business Development at Belly

by Scott

A little over a year ago I met Ryan Jeffery, Vice President of Business Development at Belly, a startup focused on enriching the loyalty experience for both local businesses and consumers.

When we met I could tell Ryan was a sharp guy…and I’ve been really impressed by the growth that Belly has achieved in the beast that is local. Naturally I thought he’d be fun to do an interview with : )

In this interview we talk about:

How they initially pitched and sold local businesses in MVP mode (WARNING: includes ipad glue stories)
The first thing they did after they got their very first customer
How they scaled once they had initial product/market fit
Insight into their hybrid inside/outside sales distribution strategy (and why this …
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