Recent Articles

How A Bunch of Emails Became A Best Selling Kindle Book

by Scott

On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.

I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…

What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…

My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …
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Free Kindle Book On Lifehacks

by Scott

Today I published my 2nd book on Amazon. You can grab it here for free for a limited time:

Lifehacks: 63 Ways to Save Money, Improve Time Management, Produce Great Work, and Increase Productivity 

BTW if you don’t have a kindle, you can just use Kindle’s Free Reader on your preferred devicee: PC, Mac, Iphone, Droid.

Sweet Giveaway Details

After getting your free copy, if you enjoy the book and leave a review on Amazon, you will be automatically entered into a sweet giveaway contest…

Three people who’ve left reviews will be chosen to receive $1,000 in free goodies. More details on the giveaway can be found here.

Okay, on with the show.

The Story Behind My Crowdsourced, …
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How to Get International Media Coverage

by Scott

“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”

I wasn’t quite sporting the same grin as the Channel 7 camera guy.

I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.

Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.

How the heck did this happen from a single blog post?

Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.

I’ll codify the series of events …
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Burrito Bowl Hacking and The Contrast Principle

by Scott

If you like buritto bowls, behavioral psychology, and life hacks you will like this article.

Few things interest me more than human behavior and getting more chicken and guac in my buritto bowls. I could eat burrito bowls all day long.

Fresh off reading Influence by Robert Cialdini for the 2nd time, I had lunch with my fellow carnivore buddy Charlie at this new burrito place Guac Star. I noticed that he ordered a chicken bowl without rice AND BEANS.

As a “just black beans” with meat guy, I was intrigued…

…I started thinking about the contrast principle from Influence and whether there was an opportunity to leverage this concept in this situation.

[note color="#b7e1f6"]The Contrast Principle states that humans make relative judgements …
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A Sneaky Hustle Move to Reinforce Your Street Cred

by Scott

I’ve tried this 4 times and I know it’s worked twice…

Having an understanding of how people behave puts you in a unique position to engineer situations so you achieve ideal outcomes…

Today I want to talk about a [theoretical] strategy you can use to further enhance positive feelings people have about you.

Have you ever been introduced to someone and totally rocked the in-person meeting? Feels good right…

In an ideal world, the person you just met reports back to your mutual contact that they got a lot out of the connection (and that you’re cool a badass). You want this to happen because it further supports your street cred and gives the connector a sense of gratification from the value …
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