Sleep Hacking: How to Sleep Better

by Scott

I’m constantly trying to optimize my sleep.

Why you ask? So I have can as many waking hours of the day to do the things I love and be productive while maintaining a high energy level and healthy lifestyle : )

I compiled some of my learnings into a slideshare presentation called Sleep Hacking: How to Sleep Better. It’s a primer to a new online course I’m teaching on How to Have More Energy and Spend Less Time in Bed. Take a gander:

Sleep Hacks: How to Sleep Better from Scott Britton

Do you know someone who wish they could sleep better, desires more energy, and/or is constantly trying to optimize their life? Share this with them so they don’t miss out …
Continue Reading

7 Comments, add yours

Awesome LinkedIn Hack: Part Dos

by Scott

I’ll make this short and sweet. I previously wrote about how to find prospect’s full name when you encounter a private profile like the example below (sorry Marco for using you as a a guinea pig!).

 

Unfortunately, this trick doesn’t always work because some people choose not to display their public profile…sigh.

Fear not! I found a work-around that almost always solves this problem. Check out the brief video below to learn this tactic.

Note* if have trouble viewing the presentation it’s because  BContext files might not work with older versions of Chrome, Safari, and Firefox…update that guy.

 

Linkedin Hack Addendum

Do you like Lifehacks and creative ways to do things more efficiently? Check out my online community HackingNYC where hundreds of people share their …
Continue Reading

No Comments, add yours

One Way to Write A Powerful Cold Email

by Scott

The tactic I’m about to share is not only for sales and business development professionals; it’s a unique strategy that can literally be used to start an email dialogue with anyone who has an online presence.

 

One of the most important things in writing an effective cold email is to keep it short. However, communicating all the things necessary to elicit a response in 3-4 sentences can be extremely challenging. One  way I’ve been able to overcome this and start dialogues with many c-level execs and big time entrepreneurs is by communicating my message in a more visually engaging format that’s easier to consume than text.

I’ve written about how to write effective cold emails before. The formula is simple:

Keep it short
Personalize it …
Continue Reading

63 Comments, add yours

Guerilla Tactics: How to Find A Decision Maker Part 1

by Scott

Awhile back I wrote a post called Less Obvious Ways to Find A Decision Maker. I’ve discovered a few additional tactics since then that thought I’d share in a multi part post:

Call For Someone Who No Longer Works There

 

Calling into an 1000+ person company and asking the operator who manages a particular initiative (i.e. digital marketing) often results into getting routed to a department voicemail that never gets checked. Why you ask? Because you’re signaling that you’re a salesperson whose unfamiliar with the company. This is why it’s imperative to always have a name to call; it legitimizes yourself and compels people to take you seriously.

But Scott, there’s 18 marketing directors on LinkedIn and:

I don’t know which one is actually …
Continue Reading

8 Comments, add yours

A Favorite LinkedIn Hack

by Scott

I’ve been playing LinkedIn like a keyboard this week and thought I’d share one of my favorite LinkedIn hacks.

An essential task when building out a hitlist is identifying the first and last name of the decision maker. I’ll use this information to figure out their email address and have a name to call.

Let’s say I’m trying to connect with an app developer at the NFL. Unless you have a tricked out LinkedIn account, you’ll often run into this….

 

I need to get Marco’s last name in order to contact him and don’t feel like shelling out a couple hundred bones. A simple trick you can do here is google the target’s name and title as it appears in this profile.

 

 

Would you look at that!? …
Continue Reading

7 Comments, add yours

Body Hacking: Stronger and Leaner in 20 Minutes A Week

by Scott

I’ve gotten marginally stronger and lowered my body fat by working out 20 minutes a week for the past 2 months. As someone who trained 5 days a week during high school and college, this self experiment has been pretty mind-blowing.

 

The genesis of this experiment came from an excellent book on fitness and reaching your physical potential called Body By Science (affiliate link with proceeds to charity). My summation of the content doesn’t quite do the book justice, but I’ll attempt to outline some of the higher level principles that initially intrigued me as well as my results.

The Big 5 Workout

The prescribed regimen in Body By Science is called the Big 5 Workout. It’s 1 Set of 5 different lifts once a week: Bench, Pulldown, …
Continue Reading

5 Comments, add yours

One Approach to Get Hours of Your Life Back

by Scott

I’ve gotten hours of my life back over the past year by borrowing a practice employed by customer service departments.

For whatever reason, people approach me with the same questions over and over again. How do I get a job in business development? How do I get access to the SinglePlatform API? Is it free? How do you break into startups as a non-technical person?

Instead of continually answering these on a one-off basis, one approach to enhance productivity is to create assets that address your life’s F.A.Q. At SinglePlatform, these take the form of PDF’s that address many preliminary questions potential partners may have. Outside of SP, I try to write blog posts or canned email responses about anything I’m continually …
Continue Reading

1 Comment, add yours

How to Create Additional Income Streams

by Scott

This post originally ran on Maxton Men.

Most people have limiting beliefs that prevent them from creating additional income streams. These include:

1. It’s going to take a lot of time that I don’t have
2. I don’t have any particular valuable skills or connections people would pay for
3. It’s hard to create a product to sell

There’s good news – for most people, these beliefs are false and it’s never been easier to make some extra coin on the side.

 

The best way to create additional income streams without incurring a large time cost is to package an existing asset into a commodity or service that can be distributed with minimal effort. This is scalable income creation.

Still sound hard? Most people stop here because …
Continue Reading

No Comments, add yours