A little less than a decade ago Seth Godin popularized the term permission based marketing.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”
Opt-in email marketing is a seminal example of permission based marketing because users would opt into receiving information instead of just being blasted with it.
The metaphor I always think of when it comes to this topic is someone “raising their hand” to receive communication.
Whether we’re talking cold email or calls, if you’ve read this blog by now you know I’m huge proponent of outbound acquisition. The fact is most people aren’t actively looking for your solution which means you need …
One of the more underutilized tactics startups can use to drive traffic and leads is Slideshare marketing. Organic promotion mechanics, great SEO, and visual CTA’s…Slideshare has it all! In fact, I’m about to go ham and create a few myself.
My buddy Dave Gerhardt and the team at Drift have been absolutely dominating Slideshare so I bribed him to share the blueprint for how they created & promoted a presentation that reached the first page of Google in less than 30 days and still generates a ton of leads for them to this day.
Back in October, I started working at Drift and was given one job from the founders: build us an audience. I’ve always worked in marketing roles (previously worked at HubSpot, Constant Contact and …
Some of my favorite tools I use everyday take an existing interface and show me data on top of it that’s hard to see. I love this because I don’t have to change my workflow to get value.
Here’s a few examples and use cases sales and marketing folks might find relevant:
Conspire Chrome Plugin
A key way I use LinkedIn is to get introductions to companies I’m trying to pitch using the 2nd degree connection feature.
There is just two problems:
Not everyone who knows each other is always connected on LinkedIn
Sometimes, you might have 20 connections to someone and you don’t know which person to ask for an intro
This company Conspire became very useful when they released a chrome plugin that sits on top of LinkedIn and …
One of the big innovations in sales and marketing has been making personalized email outreach more efficient.
Today my buddy Nat Eliason from SumoMe.com shares a completely free way to do this in the context of content marketing which he has absolutely crushed as SumoMe.
Many of the tools that I love like Salesloft, Outreach, and Tout cost $$ which mean they aren’t necessarily a great fit for someone who isn’t a full time sales development rep.
This alternative strategy for personalized email outreach Nat shares is awesome for making those one-off cold email instances more efficient when investing in a heavier solution like the ones above doesn’t make as much sense.
Enter Nat Dude…
The SumoMe blog has grown from 12,852 views last July, to 163,260 views this February. …
It’s been awhile since I’ve written anything, especially about BD/sales, but I’m going to start writing about things I’m learning and am being reminded of again more regularly .
One of the most interesting drivers for the people we try to sell and market to is identity. Specifically what type of person does the person you’re trying to influence say they are?
I’m a numbers driven executive.
I’m a doer.
I’m an early adopter of new tech that’s going to give me an edge.
Most people want to remain consistent with the identity they claim for themselves…especially when they declare it amongst their peers.
Smart marketers and sales people use this to their advantage when they communicate by linking the desired action they …
Holy Snikey it’s been awhile since I’ve written a blog post.
The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.
I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…
How do I market and grow my podcast?
I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.
First let’s chat …
On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.
I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…
What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…
My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …
“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”
I wasn’t quite sporting the same grin as the Channel 7 camera guy.
I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.
Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.
How the heck did this happen from a single blog post?
Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.
I’ll codify the series of events …