Recent Articles

Using Identity to Sell

by Scott

It’s been awhile since I’ve written anything, especially about BD/sales, but I’m going to start writing about things I’m learning and am being reminded of again more regularly .

One of the most interesting drivers for the people we try to sell and market to is identity. Specifically what type of person does the person you’re trying to influence say they are?

Example identities:

I’m a numbers driven executive.

I’m a doer.

I’m an early adopter of new tech that’s going to give me an edge.

Most people want to remain consistent with the identity they claim for themselves…especially when they declare it amongst their peers.

Smart marketers and sales people use this to their advantage when they communicate by linking the desired action they …
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8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes

by Scott

Holy Snikey it’s been awhile since I’ve written a blog post.

The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.

I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…

How do I market and grow my podcast?

I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.

First let’s chat …
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How A Bunch of Emails Became A Best Selling Kindle Book

by Scott

On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.

I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…

What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…

My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …
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How to Get International Media Coverage

by Scott

“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”

I wasn’t quite sporting the same grin as the Channel 7 camera guy.

I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.

Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.

How the heck did this happen from a single blog post?

Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.

I’ll codify the series of events …
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The Most Undervalued Skill to Become More Persuasive

by Scott

In this post I want to highlight one skill that can help you become more more persuasive in life and business.

This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.

But first I want to ask you a simple question…

What is the difference between the two items pictured below?

If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.

…wheels turning…pinky and the brain style…

Though these two items pictured may seem very different, their high level …
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The Most Important Document You Probably Aren’t Keeping

by Scott

Today I want to share a shockingly simply practice that has made me 10’s of thousands of dollars, allowed me to perform better at work, and created more time to do the things I love.

This practice is the secret to communicating better and how I develop online products that are allowing me to live my dream life right now.

Where We Worked Out On Friday

The practice…

Keep a document of every question people ask you.

Yep. It’s that simple.

Anytime someone asks me a question (especially over email), I file it away into a massive google docs spreadsheet that I call my “demand understanding document.”

Actually, now I forward it to my virtual assistant Josiah and he does it.

Why You Should Do This

Your ability …
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Lifehack Video Fun: 80/20 Approach to Networking, Creating Serendipity, And MAS

by Scott

I recently talked lifehacks, BD, WHY YOU SHOULD NEVER LINKEDIN MESSAGE SOMEONE etc at the New York Lifehack Meetup. Thanks for having me Sam Hysell!

Below you’ll find some video fun where we talk about:

How I got involved with SP
How to take the 80/20 approach to hack networking (shhhh…don’t tell anyone)
Ways to “create value” for people when trying to network with the big boys
The art of “creating serendipity” and how I got Keith Ferrazzi, author of my favorite book Never Eat Alone to buy me dinner
How to give people a personal update on your life without it being a “ME, ME, ME” fest
What the law of reciprocity is and how to leverage the heck out of it to convince someone to meet you …
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