I LOVE trying new things and am addicted to the upside that accompanies the unknown. But when faced with too many choices, my adventurous aspirations relinquish and I find myself retreating to familiarity. I noticed this multiple instances over the past week: Dinner at Gracefully – The market at my house has 30+ different sandwich [...]
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The Elusiveness of Virtual Currency
I just booked a flight with points and it reminded me how virtual currency can alter our feelings and decision making. Whether we’re talking about a rewards program or monetary exchange, separating the currency from a dollar value can be a powerful framing tactic. When multiple units of virtual currency are assigned to a single [...]
Product Design: The Inevitability of Noise
My biggest problem with my Facebook newsfeed has always been that so much of the content is irrelevant. This is mainly due to the fact that many people I’m friends with I’ve only met once or haven’t seen in a long time. So I acknowledge that the noise is somewhat my own fault. I [...]
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