The Marketing Science Behind Getting Your First 1,000 Email Subscribers

by Scott

Starting something new can be really tough…ask any startup founder.

What makes it easier is having a repeatable, proven system you can take and apply to replicate the results of people that you look up to.

Today we have a tactical guest post from our friend Wilson Hung on precisely how to implement a strategy on how to get your first 1k subscribers. This post on Marketing Science originally appeared on the Troops.ai blog.

Consider this a must read for anyone trying to build an audience and interested in what we’re calling “Marketing Science!”

Here’s Wilson…

Some of the most common questions I was asked at SumoMe were:

Which tactics did Noah Kagan (Chief Sumo) use to acquire 100,000 users in 6 months?
Which tactics did Sarah Peterson (Marketing …
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Picking High Leverage Investments for Your Time and Money

by Scott

Dude…you spend $500 a quarter on getting your blood tested?

Yes, I do.

Some of my friends think this is cray.

The truth is I’d happily spend double if that’s what it costed to be self-aware of my health.

One thing I’ve been thinking a lot about is my financial allocation of resources relative to time invested in certain activities.

I haven’t really heard anyone else think about spending like this, but to me this calculus makes sense.

There are certain things which we do everyday because we believe that the yield is worth the investment. Here are some examples:

Eating healthy for performance & longevity
Meditation for well-being
Exercise for performance & longevity
Working for financial resources

Now think about the time or resource investment in each …
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Book Notes: The Greatest Salesman in the World

by Scott

I just finished The Greatest Salesman in the World. It’s a fantastic, fun read about the quest of a lowly cattle herder to become the greatest salesman in the world under the tutelage of non other than the current greatest salesman of the world!

His training comes in the forms of learning to embody the lessons within 10 scrolls given to him by his mentor.

I read this book and it left me feeling so good. I honestly want to read it every day as just a general life guide to remind myself of principles for prosperity & success.

Below are my notes & commentary followed by summary of the 10 scrolls which a reader Alex Zozo showed me online.

Things I want to remember:

Principles stand …
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Introducing Troops – The Slackbot For Sales People

by Scott

This post originally appeared on the Troops.ai blog.

It wasn’t too long ago that my partners and I found ourselves obsessing over an idea for a product that we’ve always wanted. It would help us be more effective at what we’ve been doing our entire lives: hustling –or in a more traditional sense, “selling.”

In the world of technology that support sales and account management teams, the most commonly used software is a broad category commonly known as Customer Relationship Management (CRM). If you’re not familiar, maybe you’ve heard salespeople at your company complain about having to use it.

It seemed crazy to us that despite the fact that there are now self-driving cars, the advancements in a category that pervades such a …
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LinkedIn Flirting: How to Automate LinkedIn Prospecting

by Scott

A little less than a decade ago Seth Godin popularized the term permission based marketing.

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

Opt-in email marketing is a seminal example of permission based marketing because users would opt into receiving information instead of just being blasted with it.

The metaphor I always think of when it comes to this topic is someone “raising their hand” to receive communication.

Whether we’re talking cold email or calls, if you’ve read this blog by now you know I’m huge proponent of outbound acquisition. The fact is most people aren’t actively looking for your solution which means you need …
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Improving Influence and Persuasion by Developing “Writing EQ”

by Scott

Have you ever noticed that a smiley face at the end of the same exact sentence can completely change how someone interprets what you say?

Compare the following:

Let’s make sure this never happens again.

Let’s make sure this never happens again : )

In my experience something as simple as a smiley face can be the difference between coming off nice vs. appearing like a jerk.

Slight nuances in the syntax, punctuation, structure and semantics of your sentences can profoundly change the meaning and tone of anything you write. Any marketer or salesperson looking to persuade and influence should be acutely aware of this.

Below you’ll find a few examples where slight a variance in communication can influence how someone might interpret a statement:

Example 1: …
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Come hang: Closing Business Development Deals and Avoiding Blunders

by Scott

I’m teaching a one-time class with one of my closest friends Ryan Denehy  on August 7th, at 8pm at We Work Labs.

The class / jam session is called Making It Rain In Business Development: Closing Business Development Deals and Avoiding Blunders (details below crazy awesome event picture).

Photo Credit: Denehy’s Legit Design Skills

A few reasons why I’m stoked to teach this class:

We plan on giving real-life stories from the trenches on both successes and failures (so you can learn!)
I’ll be sharing a few tactics I’ve never shared before on my blog etc
This is the first time I’ve spoken on “closing”
If you can’t tell by the photo, we plan on making this fun and entertaining. We’ll probably be drinking beers too (club soda adventures …
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Sleep Hacking: How to Sleep Better

by Scott

I’m constantly trying to optimize my sleep.

Why you ask? So I have can as many waking hours of the day to do the things I love and be productive while maintaining a high energy level and healthy lifestyle : )

I compiled some of my learnings into a slideshare presentation called Sleep Hacking: How to Sleep Better. It’s a primer to a new online course I’m teaching on How to Have More Energy and Spend Less Time in Bed. Take a gander:

Sleep Hacks: How to Sleep Better from Scott Britton

Do you know someone who wish they could sleep better, desires more energy, and/or is constantly trying to optimize their life? Share this with them so they don’t miss out …
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