Book Notes: The Greatest Salesman in the World

by Scott

I just finished The Greatest Salesman in the World. It’s a fantastic, fun read about the quest of a lowly cattle herder to become the greatest salesman in the world under the tutelage of non other than the current greatest salesman of the world!

His training comes in the forms of learning to embody the lessons within 10 scrolls given to him by his mentor.

I read this book and it left me feeling so good. I honestly want to read it every day as just a general life guide to remind myself of principles for prosperity & success.

Below are my notes & commentary followed by summary of the 10 scrolls which a reader Alex Zozo showed me online.

Things I want to remember:

Principles stand …
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Introducing Troops – The Slackbot For Sales People

by Scott

This post originally appeared on the Troops.ai blog.

It wasn’t too long ago that my partners and I found ourselves obsessing over an idea for a product that we’ve always wanted. It would help us be more effective at what we’ve been doing our entire lives: hustling –or in a more traditional sense, “selling.”

In the world of technology that support sales and account management teams, the most commonly used software is a broad category commonly known as Customer Relationship Management (CRM). If you’re not familiar, maybe you’ve heard salespeople at your company complain about having to use it.

It seemed crazy to us that despite the fact that there are now self-driving cars, the advancements in a category that pervades such a …
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LinkedIn Flirting: How to Automate LinkedIn Prospecting

by Scott

A little less than a decade ago Seth Godin popularized the term permission based marketing.

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”

Opt-in email marketing is a seminal example of permission based marketing because users would opt into receiving information instead of just being blasted with it.

The metaphor I always think of when it comes to this topic is someone “raising their hand” to receive communication.

Whether we’re talking cold email or calls, if you’ve read this blog by now you know I’m huge proponent of outbound acquisition. The fact is most people aren’t actively looking for your solution which means you need …
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Improving Influence and Persuasion by Developing “Writing EQ”

by Scott

Have you ever noticed that a smiley face at the end of the same exact sentence can completely change how someone interprets what you say?

Compare the following:

Let’s make sure this never happens again.

Let’s make sure this never happens again : )

In my experience something as simple as a smiley face can be the difference between coming off nice vs. appearing like a jerk.

Slight nuances in the syntax, punctuation, structure and semantics of your sentences can profoundly change the meaning and tone of anything you write. Any marketer or salesperson looking to persuade and influence should be acutely aware of this.

Below you’ll find a few examples where slight a variance in communication can influence how someone might interpret a statement:

Example 1: …
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Come hang: Closing Business Development Deals and Avoiding Blunders

by Scott

I’m teaching a one-time class with one of my closest friends Ryan Denehy  on August 7th, at 8pm at We Work Labs.

The class / jam session is called Making It Rain In Business Development: Closing Business Development Deals and Avoiding Blunders (details below crazy awesome event picture).

Photo Credit: Denehy’s Legit Design Skills

A few reasons why I’m stoked to teach this class:

We plan on giving real-life stories from the trenches on both successes and failures (so you can learn!)
I’ll be sharing a few tactics I’ve never shared before on my blog etc
This is the first time I’ve spoken on “closing”
If you can’t tell by the photo, we plan on making this fun and entertaining. We’ll probably be drinking beers too (club soda adventures …
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Sleep Hacking: How to Sleep Better

by Scott

I’m constantly trying to optimize my sleep.

Why you ask? So I have can as many waking hours of the day to do the things I love and be productive while maintaining a high energy level and healthy lifestyle : )

I compiled some of my learnings into a slideshare presentation called Sleep Hacking: How to Sleep Better. It’s a primer to a new online course I’m teaching on How to Have More Energy and Spend Less Time in Bed. Take a gander:

Sleep Hacks: How to Sleep Better from Scott Britton

Do you know someone who wish they could sleep better, desires more energy, and/or is constantly trying to optimize their life? Share this with them so they don’t miss out …
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BD 101: A Lesson Learned About Commitment

by Scott

About 2 weeks ago, I realized I made a huge business development mistake that could have easily been avoided.

Rewind to mid-December: I connected with an ideal prospect via a cold call that told me to reach back out in the new year. Immediately following the call I made an annotation to call them back in the new year so that I remembered.

It’s early January. Jogging through my hitlist, I see the note and excitedly decide to reach back out. I start constructing an email that read “I just wanted to circle back on connecting like we chatted about on Dec 12th”….and then it hit me:

Someone who receives 40 cold calls a day like this person probably has no recollection of …
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What 100 Posts Has Taught Me About Blogging: Part 2

by Scott

This post is the 2nd part of series that outlines things I’ve learned post 100 notches on my blogging belt. Pun, anyone?

The first post provided insight into what I’ve learned about continuity and how to avoid heading to the 19th hole after 4 posts. Here I’ll outline the process I’ve arrived at and why I’ve found effective.

Before Writing the Post:

My workflow is heavily reliant upon a moleskin notebook and google docs.

Everywhere besides places I have to wear fancy pants, I carry a moleskin notebook to record ideas, thoughts, and observations. A lot of this serves as ammunition to store in my blogging war chest. Every 2-3 days I review and transfer my notes from my moleskin to a series of …
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