A lot of people in my Skillshare classes ask me whether you should send LinkedIn messages when reaching out to prospects?
Short answer: avoid this at all costs.
In this video below I discuss WHY reaching out someone on LinkedIn hurts your chances of getting a response and the framework I use to determine which method of communication is best for engaging prospects.
In general, I almost always approach people via email because that is where people I do business with interact with contacts they know and trust. That’s the bucket you want to be in – not the random people from Indonesia asking you to join their mastermind group of 28,678 “strategic consultants.”
Using one of the methodologies in this post on how to find email addresses, I’m able to figure out someone’s email 98% of the time.
Again, it’s not to say that I haven’t had any success with sending a LinkedIn message, I just think it’s a suboptimal channel.
If anyone has any other thoughts on the efficacy of LinkedIn messages, please feel free to share in the comments. Also curious to hear if people like video (more vids here)…I’ve been experimenting with delivering content in this form a bit more lately.