It’s been awhile since I’ve written anything, especially about BD/sales, but I’m going to start writing about things I’m learning and am being reminded of again more regularly .
One of the most interesting drivers for the people we try to sell and market to is identity. Specifically what type of person does the person you’re trying to influence say they are?
I’m a numbers driven executive.
I’m a doer.
I’m an early adopter of new tech that’s going to give me an edge.
Most people want to remain consistent with the identity they claim for themselves…especially when they declare it amongst their peers.
Smart marketers and sales people use this to their advantage when they communicate by linking the desired action they …
A few months ago I had this idea for a type of workout I’d never seen.
At first the idea seemed a bit out there, but as I’ve introduced it to more people the feedback has been tremendously positive.
The workout is called Peak State and you can read about it here. I now teach it regularly where I live in New York City and you can get a feel for the mindfulness portion of the workouts by requesting access to a sample guided meditation I created here.
Anyways, this post is not a workout prescription but rather the story behind Peak State and why it exists…
I think people interested in starting things and enhancing personal performance will find this a fun read : )
It all …
This is a story about being a testosterone guinea pig and a business I decided not to start.
Just over a year ago, I decided to move to Brazil with some of my buddies from NYC.
A few months prior to our departure, my future roommate Ben tried a new diet regimen called intermittent fasting which increased his testosterone by 30%.
I knew testosterone was an important hormone for dudes, but wasn’t really sure why increased levels were desirable.
After he told me this, I did some more research….
A lot of people hear the word Testosterone and just think of aggressive males, bar fighting with veins popping out of their foreheads. In reality, it’s a pillar for both men and women’s optimal health.
A meaningful …
Holy Snikey it’s been awhile since I’ve written a blog post.
The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.
I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…
How do I market and grow my podcast?
I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.
First let’s chat …
On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.
I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…
What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…
My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy …
Two years ago I started my outsourcing journey.
Since then I’ve tried a ton of different companies and works to offload as many tasks that I shouldn’t be doing as possible.
Today I want to share the most effective business outsourcing setup I’ve come across. It’s what I use today and has massively increased my output….
Here’s the deal.
If you’ve heard of outsourcing, you know there is probably specialists who could be executing tasks you’re currently doing. Odds are they can probably do a better job for less than your hourly rate as well.
So why the heck doesn’t everyone outsource everything other people could do to affordable specialists?
The main reason is that there is a ton of friction in the hiring process.
Where do I …
“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”
I wasn’t quite sporting the same grin as the Channel 7 camera guy.
I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.
Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.
How the heck did this happen from a single blog post?
Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.
I’ll codify the series of events …
I strongly believe the main reason that 2013 was the most productive, fun, and interesting year of my life was due to the goal setting exercise I performed below…
A few days ago, I published the framework I used to create holistically ambitious goals last year.
Below is a transparent view of my thought process to craft my goals for 2014 culminating in a list that displays all of them.
The Goal Setting Process
The first step was to revaluate and confirm the areas of my life that are most important to me. In no particular order they are:
Family / Personal / Social Well-Being
Professional Development / Business Growth
Fun / Leisure / Recreation
After establishing these steps I completed the following statements:
I want …