In this post I want to highlight one skill that can help you become more more persuasive in life and business.
This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.
But first I want to ask you a simple question…
What is the difference between the two items pictured below?
If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.
…wheels turning…pinky and the brain style…
Though these two items pictured may seem very different, their high level …
In the first part of this post, I discussed ways to encourage sharing once someone has read a post.
But before anyone shares your content from the highest hill in the twitterverse, you must convince people to read your content. This is a whole different challenge. This post will discuss best practices to put your content in play.
Again, in order for a post to be shared it must be read. There are certain things producers can do to increase the chances of visitor staying to read it:
1. Write a compelling first sentence.
Bloggers compete in the attention economy. Readers have no shortage of content to consume, but a fixed amount of time. Within this environment, you need to capture someone’s attention quickly …