A lot of people in my Skillshare classes ask me whether you should send LinkedIn messages when reaching out to prospects?
Short answer: avoid this at all costs.
In this video below I discuss WHY reaching out someone on LinkedIn hurts your chances of getting a response and the framework I use to determine which method of communication is best for engaging prospects.
In general, I almost always approach people via email because that is where people I do business with interact with contacts they know and trust. That’s the bucket you want to be in – not the random people from Indonesia asking you to join their mastermind group of 28,678 “strategic consultants.”
Using one of the methodologies in this post on …