Business development for me usually means knocking on doors. In the digital world, that door is your inbox. Sometimes targets make my life easy by listing their email on their site. But just like the YellowPages, many people prefer to be “unlisted” online. This requires me to be resourceful to find email addresses.
After I have identified the name of the person I need to reach, here is how I find their email address:
The first stop for me is the rapportive trick. When I enter the correct email in gmail, rapportive will often populate my target’s other digital profiles. To guess the correct email I start by plugging in popular email syntaxes followed by the company’s domain name:
first initial +last …