Recent Articles

CTO School Presentation: An Intentional Approach to Networking

by Scott

I recently gave a presentation on networking to New York’s CTO School. The focus of the talk was on ways to provide value to others and how to bring an intentional, targeted approach to networking:

Video:

  

Slides:

 

To accompany this talk, I created a page for CTO School with other resources on networking. Feel free to check it out.

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Networking Tip: Are You Using the Act of Connecting Strategically?

by Scott

Have you ever met a great contact, then found yourself cautious to email them months later because you’re not sure if they even remember who you are? I sure have.

I’ve wrote about this before, but the biggest networking fail is consistency.

A great networker strategically massages his network in order to turn acquaintances into trusted professional contacts and friends. The methodology for doing this is simple – consistently provide value to these acquaintances without expecting anything in return. Just like content marketing, time + value is the magic formula.

Anyone who’s attempted this realizes that building relationships this way can be challenging and time-consuming. After all there’s only so many relevant articles to ping, feedback to provide, or potential hires to source …
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The Art of Making Things Easy

by Scott

Many people miss opportunities because they don’t make things easy when they ask for something.

The best way to increase the number of positive responses you receive when you ask for anything, is to make it as easy as possible for the other person to follow through. The more difficult fulfilling a request appears, the less likely they are to do it.

I want to take this opportunity to highlight a few examples of “making things easy” done right so people know what this looks like.

Hiring

 

This is an email from my buddy David Fraga. Instead of making me hoof it over to the Shutterstock site to fetch all this information to forward along, he linked to it throughout the ask email. He …
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BD Best Practice: Taking A LinkedIn Inventory

by Scott

Business Development professionals live and die by their network. Thus, many of us end up living and dieing by our LinkedIn.

LinkedIn’s greatest value is that it provides transparency to the personal networks of  my immediate network in the form of 2nd degree connection. This information is often the gateway to the deals, partnerships, and sales we strive for on a continuous basis. Consequently, it’s in all business development practitioners best interest to expand their *true LinkedIn network. After all, the difference between the deal of a lifetime and no-deal could be just one warm introduction. But in order to even identify these opportunities there must be transparency.

A best practice to make sure you’re effectively engaging in this is to schedule …
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The Art of Asking Someone To Meet For Coffee

by Scott

I encounter a lot of people who want to “get coffee sometime.”

A lot of them are younger people I haven’t met or brief acquaintances looking for advice or help.

If you fall into this category (vs. a friend/colleague), there are effective ways to go about asking for coffee that make people more likely to meet with you as well as elicit a greater sense of respect for their time.

 

I’m breaking this down into two parts.

1. How to increase your odds that a busy, cool person will meet with you

2. An effective way to ask for a coffee meeting

Increasing the Odds This Person Will Meet For Coffee

You’ve identified the person you’d like to grab a cup of joe …
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How to Start Using Twitter and Building Your Presence (Non-Toolish Remix 1.0)

by Scott

Getting started on twitter can be daunting. What does RT mean? Who do I follow? Is there etiquette on here? Why did @sexylexy46 who follows 45,000 people and is followed by 5 just follow me? I wondered all these things when I started out and did a lot of stupid things in the process of trying to build a digital presence. I have a lot of friends trying to “break in” to the startup scene, so I figured I wrote a post on my learnings to help them avoid some mistakes I made.

This is my unofficial guide of how to get started and build a digital presence on twitter – something that’s really useful for people looking to break into …
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