How to Drive 100+ Pageviews With 20 Seconds of Work

by Scott

It’s no secret that including a link within your email signature is a simple way to promote your blog. But almost all people who do this still miss out on optimal traffic generation.


Few people realize that Google hides content that you’ve already seen in your inbox. For example, I just sent an email from my personal gmail to work one.

Pre-Send Compose View:


Default view from my work inbox:



The default Google view does not display the signature from my personal email. Why? Because I’ve forwarded messages to my work one already this week. Due to the fact I’ve already seen all the content within my email signature, Google’s default view hides it.

The only way to view my signature is by clicking the small …
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The Art of Making Things Easy

by Scott

Many people miss opportunities because they don’t make things easy when they ask for something.

The best way to increase the number of positive responses you receive when you ask for anything, is to make it as easy as possible for the other person to follow through. The more difficult fulfilling a request appears, the less likely they are to do it.

I want to take this opportunity to highlight a few examples of “making things easy” done right so people know what this looks like.



This is an email from my buddy David Fraga. Instead of making me hoof it over to the Shutterstock site to fetch all this information to forward along, he linked to it throughout the ask email. He …
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Goal Setting Life-Hack: Leverage Your Password

by Scott

One of the most important things we can do to achieve our goals is to write them down on a regular basis. But this means adding a new, time-consuming process to our workflow.

A practice I’ve found effective, is to routinely change my email password to something that’s indicative of my most important goal (at that point in time). Do you want to be the top salesman at your company? Change your password to “topsales.” Trying to lose 20 lbs? Change your password to “20lbs.” For email, it helps if you require entering your password every time you sign in.


This is a simple practice that inserts the process of goal-affirmations into your existing workflow. When you apply this to something used …
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Quick Trick to Increase Cold Email Responses

by Scott

People you don’t know are always more likely to respond to your emails when you’ve been referred. It signals you’ve been vetted.

Unfortunately, we don’t always have someone willing to introduce or refer us to the person we’re trying to reach. One way to combat this is by creating a referral. The methodology is pretty simple and can be applied even before you’ve identified the decision maker:

Step 1. Call Above Someone in the Organization

By calling above, I mean call someone who holds a higher, related position within the corporate hierarchy. I.E. If I’m trying to reach the VP of marketing, try calling the Chief Marketing Officer’s office.

When you reach this person, simply ask them who is responsible …
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Hacking Quora

by Scott

If you think of Quora as just a Q and A site, odds are you aren’t getting as much out of it as you could be. In addition to a playground to satiate my curiosity, I use Quora as a channel to create value in my life. Below are some of the less obvious way that you can leverage Quora to your advantage.

Content Syndication:

Quora is a great place to re-syndicate content you’ve already created. Every time I write a post, I check to see if I’m unknowingly answering a question on Quora. If I am and can provide some unique insight, I will insert content I’ve already created while linking back to the full post for additional context. Here is …
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How to Find Email Addresses

by Scott

Being able to start a dialogue with anyone in the world is a super power…

In today’s environment, email seems to be the easiest way to do this.

This post reveals 11 tools and methodologies to find anyone’s email address once you’ve got the name of the person you’re trying to reach.

Clearbit Connect:

Clearbit connect is an awesome gmail plugin that supercharges your inbox.

To find your first email, click on the Connect logo in the upper right corner of the Gmail interface and simply select Find an email from the drop down menu.

Type in a domain of a company into the box. Clearbit will search its database and the entire web and display any people associated with the domain. You can also search by job role …
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Guerilla Tactics: Selling A Skillshare Class Case Study

by Scott

I thought it’d be cool to expose some of the less obvious tactics I used to get people to sign up for my Skillshare class. A tweet here and there just doesn’t cut it for the young and hungry. Sometimes you need to put the warpaint on.                     

Email Signature and Inbox Special Ops

I use my email signature like a strategic weapon. I change it frequently and at times even cater it depending upon who I’m emailing. I’ve found it extremely effective for nudging people to look at something without looking like a tool. Within that vein, I went beast mode in large email groups that I’m involved in to try to drive …
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One Reason to Name Your Company After An Awesome Adjective

by Scott

Check out this google sandwich

It’s just so savory.

I wanted to share this awesome Savored Picks section because I’m always looking for new date spots or places to “grab drinks.” I can’t be the only one with this problem.

If you feel weird or embarrassed about using a discount on a date, you shouldn’t. It won’t come up because the discount is integrated into the check via the reservation. No coupons.

If for some odd reason it comes up, just tell you’re date she’s lucky to be with such a financially savvy guy…then putting the icing on the cake by offering to go grab a night cap afterwards using the money you saved : )

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