This is the third and final post on things I’ve learned about blogging over the course of 100 posts. Parts one and two focus on continuity and the process. In this post, I want to highlight a few things I’ve learned about content and audiences.
Creating a Destination is Tough
The greatest challenge for anyone looking to cultivate a vibrant content destination is that you’re only as good as the last piece of content you put out. When I first started blogging, I thought that a viral post was all it took to be off to the races. That’s far from the truth. Sure people might venture to your blog that one instance, but that doesn’t mean they’ll ever come back or …
So how is (enter startup name) going?
Many people answer this question with some iteration of “good” regardless of where things stand. I’ve talked with founders who I know are flailing, yet they still come up with some anecdote that things are “going well”. I’m not surprised at this behavior; we live in a world that says show your best and hide the rest. I just think it’s an ineffective, unsustainable paradigm. So save the dog and pony show.
When people ask “how things are going,” it’s far more productive to be honest and authentic. I have far greater respect for and more meaningful interactions with people that are.
Why You Should Always Be Authentic:
No one is perfect. Everyone just pretends to …