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My belief is that most (not all) successful consumer web products do an excellent job of feeding your ego, saving you money, or saving you time. I was taking a look at some of my most popular posts and noticed a clear trend that is in alignment with this thesis; at a high level, the most popular blog posts are shortcuts. They save readers time.

Originally I noticed that many popular posts contained a personal anecdote as part of a non-obvious, overarching insight. Posts fashioned in this way are like cliffnotes to writers’ lives.

But even these posts can be encapsulated under the more ubiquitous theme of shortcuts:

Stories or Perscriptions that Contain a Personal Anecdote – a shortcut to wisdom forged over …
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