Blogging: The Best Posts Are Shortcuts

by Scott

My belief is that most (not all) successful consumer web products do an excellent job of feeding your ego, saving you money, or saving you time. I was taking a look at some of my most popular posts and noticed a clear trend that is in alignment with this thesis; at a high level, the most popular blog posts are shortcuts. They save readers time.

Originally I noticed that many popular posts contained a personal anecdote as part of a non-obvious, overarching insight. Posts fashioned in this way are like cliffnotes to writers’ lives.

But even these posts can be encapsulated under the more ubiquitous theme of shortcuts:

Stories or Perscriptions that Contain a Personal Anecdote – a shortcut to wisdom forged over …
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