Building Online Communities, Content, and Purchasing Decisions
A loyal online community is one of the hardest assets to cultivate, but often one of the most valuable. Unlike one-off click-throughs, members of a community engage in an on-going relationship. Depending on the context, their value comes through in the form of support, input, awareness, data, SEO, repeat purchases…the list goes on.
Consistently publishing high-quality content is one way to cultivate an online community. Fred Wilson’s blog AVC is a perfect example of this. By churning out value on a daily basis he has cultivated a loyal community. Make no mistake, building this community is the product of lots of hard work; regularly publishing thought-provoking posts and accomplishing the things he has as an investor and community leader is no …