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If you like buritto bowls, behavioral psychology, and life hacks you will like this article.

Few things interest me more than human behavior and getting more chicken and guac in my buritto bowls. I could eat burrito bowls all day long.

Fresh off reading Influence by Robert Cialdini for the 2nd time, I had lunch with my fellow carnivore buddy Charlie at this new burrito place Guac Star. I noticed that he ordered a chicken bowl without rice AND BEANS.

As a “just black beans” with meat guy, I was intrigued…

…I started thinking about the contrast principle from Influence and whether there was an opportunity to leverage this concept in this situation.

The Contrast Principle states that humans make relative judgements instead …
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