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This post is about strategies I’ve used to close the deal.

One of the biggest challenges in sales and business development can be inspiring urgency to get a deal done. Just because someone perceives value in your offering, doesn’t mean they’ll make it a priority.

There are a number of tactics I’ve used to push deals through the finish line. Though most of these have been in the context of API partnerships, these strategies can be effective in many situations.

The Press Bait

One way to expedite a conversation is by baiting a prospect with a potential press opportunity. Only do this if you actually plan on doing a press release at some point. Here is an example script that demonstrates more precisely what …
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