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About 2 weeks ago, I realized I made a huge business development mistake that could have easily been avoided.

Rewind to mid-December: I connected with an ideal prospect via a cold call that told me to reach back out in the new year. Immediately following the call I made an annotation to call them back in the new year so that I remembered.

It’s early January. Jogging through my hitlist, I see the note and excitedly decide to reach back out. I start constructing an email that read “I just wanted to circle back on connecting like we chatted about on Dec 12th”….and then it hit me:

Someone who receives 40 cold calls a day like this person probably has no recollection of …
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