The Most Undervalued Skill to Become More Persuasive

by Scott

In this post I want to highlight one skill that can help you become more more persuasive in life and business.

This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.

But first I want to ask you a simple question…

What is the difference between the two items pictured below?

If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.

…wheels turning…pinky and the brain style…

Though these two items pictured may seem very different, their high level …
Continue Reading

22 Comments, add yours

How to Maximize the Sharing of a Blog Post: Part 2

by Scott

In the first part of this post, I discussed ways to encourage sharing once someone has read a post.

But before anyone shares your content from the highest hill in the twitterverse, you must convince people to read your content. This is a whole different challenge. This post will discuss best practices to put your content in play.

Reading

Again, in order for a post to be shared it must be read. There are certain things producers can do to increase the chances of visitor staying to read it:

1. Write a compelling first sentence.

Bloggers compete in the attention economy. Readers have no shortage of content to consume, but a fixed amount of time. Within this environment, you need to capture someone’s attention quickly …
Continue Reading

No Comments, add yours