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When I set out to start a newsletter, I had absolutely no idea about many of the benefits I’m now receiving. I wanted to share some of the less obvious perks of starting a newsletter.

A Reason to Email People You Want to Meet

I try to feature the best articles I’ve read each month that relate to business development. Many times, these articles are written by badasses I want to meet (crazy coincidence).

Something that David Siteman Garland taught me is that this scenario provides a great reason for me to email the authors. Specifically, I’ll shoot them a note to let them know that I featured them. I sent the following email and got a great response:

Hey X,

Happy new year!

Just wanted …
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