Be Authentic When Someone Asks How Your Startup is Going

by Scott

So how is (enter startup name) going?

Many people answer this question with some iteration of “good” regardless of where things stand. I’ve talked with founders who I know are flailing, yet they still come up with some anecdote that things are “going well”. I’m not surprised at this behavior; we live in a world that says show your best and hide the rest. I just think it’s an ineffective, unsustainable paradigm. So save the dog and pony show.

When people ask “how things are going,” it’s far more productive to be honest and authentic. I have far greater respect for and more meaningful interactions with people that are. 

Why You Should Always Be Authentic:

No one is perfect. Everyone just pretends to …
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