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So how is (enter startup name) going?
 

 
Many people answer this question with some iteration of “good” regardless of where things stand. I’ve talked with founders who I know are flailing, yet they still come up with some anecdote that things are “going well”. I’m not surprised at this behavior; we live in a world that says show your best and hide the rest. I just think it’s an ineffective, unsustainable paradigm. So save the dog and pony show.

When people ask “how things are going,” it’s far more productive to be honest and authentic. I have far greater respect for and more meaningful interactions with people that are. 

Why You Should Always Be Authentic:
 
Intimacy:

No one is perfect. Everyone just pretends to …
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