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This is a sneaky post…

Recently somebody on twitter asked me when they should follow up with someone whose made an email introduction in the deal cycle.

After the first conversation?

Mid deal?

After the deal has closed?

Never? (Really hope you didn’t say never)

First off, if you aren’t following up with someone providing the results and/or a progress report after they’ve made an email introduction change that. It’s important because it signals that you’re grateful making these people more likely to make introductions for you in the future. Also 90% OF PEOPLE DON’T DO THIS which makes you stand out…

The second reason why you should follow up with someone whose made an introduction has implications …
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