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In this post, I’ll show you how I nearly doubled the number of email subscribers for this blog and give you the exact code to do it.

BUT FIRST I want to shed light on the method to my madness….

The most valuable piece of currency content creators can accrue is someone’s email address (aside from loot).

Why? Because content broadcasted to social media is ephemeral. Email delivery on the other hand, exponentially increases the odds that someone will see something you created.

So if I’m going to create content, I want to maximize the fruits of my labor.

Before conducting this experiment, the only way people could subscribe to my mailing list was via the opulent widget on my sidebar.

On January 30th I added …
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