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One of the biggest fallacies I see amongst professionals who write cold emails is their failure to follow up. Knowing how to write an effective follow up email effectively is probably the easiest way to increase your response rate if you aren’t already doing it.

Make It Easy

The optimal way to follow up to an unanswered email is by replying to the first one you sent. This practice allows you to:

Keep the followup short
Make the initial context easy for the reader to find
Emphasize that they have not responded to you

By initially following up on a separate thread, you’re putting an onus on the reader. Often they didn’t read or forgot the initial email. As a result, when they receive …
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