My BD Toolkit

by Scott

I thought it might be useful to highlight some products I use on the reg for BD.


For those that aren’t familiar, Rapportive is a gmail plugin that populates social profile information attached to an email address in your inbox. It sharpens my BD blade in a variety of ways:

Context/Rapport Building – People are constantly eliciting relevant events or things they’re interested in through facebook and twitter. Rapportive helps me identify these signals which can be used to add a personal touch to an email.

For example, if someone was writing me an email right now, rapportive might inform them that Mashable just covered the newest release of the YP App and the extension of our partnership. This is news they might …
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