“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”
I wasn’t quite sporting the same grin as the Channel 7 camera guy.
I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.
Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.
How the heck did this happen from a single blog post?
Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.
I’ll codify the series of events …
In this post I want to highlight one skill that can help you become more more persuasive in life and business.
This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.
But first I want to ask you a simple question…
What is the difference between the two items pictured below?
If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.
…wheels turning…pinky and the brain style…
Though these two items pictured may seem very different, their high level …
Today I want to share a shockingly simply practice that has made me 10’s of thousands of dollars, allowed me to perform better at work, and created more time to do the things I love.
This practice is the secret to communicating better and how I develop online products that are allowing me to live my dream life right now.
Where We Worked Out On Friday
Keep a document of every question people ask you.
Yep. It’s that simple.
Anytime someone asks me a question (especially over email), I file it away into a massive google docs spreadsheet that I call my “demand understanding document.”
Actually, now I forward it to my virtual assistant Josiah and he does it.
Why You Should Do This
I wanted to talk about my playbook for marketing a Udemy course by sharing the exact steps I took to market my Sleep Hacking course.
But first the results
I released it just under three weeks ago:
Total sales – $1,118.00
My share – $763.10
10 reviews – All 5 Stars
Pretty meh for 15 hours of work if you ask me. But hey, the income is passive and it’s only been up for 3 weeks. Right now I’m generating $50.80 an hour for that work, but as I continue to get sales that number will increase. More amazing perspective about why you should be developing Passive Income here.
Okay, here’s exactly what I did to market …
I created a slideshare presentation on sleep hacking a few months ago that has been viewed by over 110,000 people, shared publicly by the Founder and CEO of LinkedIn, and downloaded by over 450 people.
While a did a few things right, I also totally botched a ton of stuff. I thought I’d share what I learned creating a viral slideshare.
But First Some Context
I created this slideshare to promote an online Skillshare class on Sleep Hacking. My goal was to use this piece of content to drive sign ups. The presentation was a synthesis of a ton of learning and self-experimentation that I’ve done on myself over the past year in my pursuit to get more waking hours while …
In this post, I’ll show you how I nearly doubled the number of email subscribers for this blog and give you the exact code to do it.
BUT FIRST I want to shed light on the method to my madness….
The most valuable piece of currency content creators can accrue is someone’s email address (aside from loot).
Why? Because content broadcasted to social media is ephemeral. Email delivery on the other hand, exponentially increases the odds that someone will see something you created.
So if I’m going to create content, I want to maximize the fruits of my labor.
Before conducting this experiment, the only way people could subscribe to my mailing list was via the opulent widget on my sidebar.
On January 30th I added …
In the first part of this post, I discussed ways to encourage sharing once someone has read a post.
But before anyone shares your content from the highest hill in the twitterverse, you must convince people to read your content. This is a whole different challenge. This post will discuss best practices to put your content in play.
Again, in order for a post to be shared it must be read. There are certain things producers can do to increase the chances of visitor staying to read it:
1. Write a compelling first sentence.
Bloggers compete in the attention economy. Readers have no shortage of content to consume, but a fixed amount of time. Within this environment, you need to capture someone’s attention quickly …
If you’ve ever spent 2+ hours slaving over a blog post only to have 1/2 a spam bot be the sole person to share it you may want to read this post.
Improving the odds of getting people to share your post starts with creating compelling content (or having a lot of money to give entrepreneurs). Assuming you can achieve this, there are certain considerations and practices that maximize the exposure available through social media.
The Sharing Funnel
You can visualize the content sharing funnel by working backwords.
For content to be shared, it needs to be read (unless you have a posse retweet jockeys).
For it to be read, a visitor must perceive that it’s worthy of their attention upon arriving at the post.