Digital Real Estate and Creating Personality Within Products

by Scott

Value creation from real estate is not limited to property in the offline world. It exists across web platforms we interact with on a daily basis. The obvious opportunities exist anywhere we can create content. From short bursts to long-form writing, tangible value is created atop digital real-estate.
Each piece of online content serves as a potential touch point for value creation: a potential sale; a relationship; a partnership; the list goes on. People are very good at using content to bridge knodes of connectivity to create these things.
What I find interesting is the amount of online real estate people aren’t leveraging effectively. Money is being left on the table. Every piece of digital real estate is a chance to make …
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