Awhile back I wrote a post called Less Obvious Ways to Find A Decision Maker. I’ve discovered a few additional tactics since then that thought I’d share in a multi part post:
Call For Someone Who No Longer Works There
Calling into an 1000+ person company and asking the operator who manages a particular initiative (i.e. digital marketing) often results into getting routed to a department voicemail that never gets checked. Why you ask? Because you’re signaling that you’re a salesperson whose unfamiliar with the company. This is why it’s imperative to always have a name to call; it legitimizes yourself and compels people to take you seriously.
But Scott, there’s 18 marketing directors on LinkedIn and:
I don’t know which one is actually …