Your pitch goes perfect, the guy on the other side is fired up…this one is in the bag!
But what unfolds is different than what you expected. Your emails go unreturned. Your calls are ignored. You’re left scratching your noggin at the radio silence.
This ever happen to you? It has to me plenty and in retrospect it could have been potentially avoided.
Usually you start by pitching one person. What I’ve come to realize is that even when this person is the decision maker they still might need to get buy-in from multiple people. This could be the rest of their team, an adjacent department, or even the CEO. It’s great to make this person you’re champion, but that doesn’t mean you …