SMB Social Media: Many Are Catching On

by Scott

A trend I’ve been noticing amongst SMBs I interact with is that they’re increasingly using technology to capture value from one-off interactions where they previously failed. Larger brands have long recognized the power of an email address or social media relationship and have provided consumers with incentives to trade this information. This information is a gateway for maintaining relevancy and hopefully cultivating a relationship through the penetration of your inbox or social stream. The diligence of retail brands in this arena serves as a stark contrast from my experience with SMBs. However, a few of my most recent interactions indicate SMBs are now getting in the game:

After putting my name on the waiting list at a local restaurant, the …
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