The heart-warming response and support from friends yesterday after opening the kimono on a sacred part of my life was pretty awesome. I’m really grateful to be surrounded by such a supportive ecosystem.
However, I couldn’t help but wonder about the conversion rate. That is, how many people would actually read that article and take the leap to start talking to the homeless. Far too many people read things, get excited, then take no action.
One of the product lessons I’ve learned that mirrors offline behavior is how challenging it is to effect behavioral change. On the web, this is best done by providing a far enhanced user experience with minimal switching costs.
Within the real world scenario of …