On Monday I launched a book on Amazon that climbed to #1 in Business and #4 amongst all Kindle books on Amazon in the free section.
I’m new to this game and have no idea whether this will actually result in anything in besides bio bling, but that’s not what this post is about…
What I want to share with you is the exact process of how this kindle “Best Seller” was created in less than 5 hours by leveraging outsourcing and assets I already had…
My hope is that by the end of this post, you’ll have some fresh ideas about how you can be creating assets that push you forward using things you already have without too much heavy lifting…
The book I launched has a succinct title that isn’t optimized for Amazon Keywords…
The pursuit of this project began after a buddy told me he had someone transcribe an online course that he’d already created, then used a ghostwriter to create the initial manuscript from the transcription.
With some tweaking, that manuscript turned into a book deal with one of the world’s biggest publishers…and hopefully some pretty cushy paid speaking gigs in the near future.
When I heard this my brain practically exploded thinking about the cool things I could create and make $$ from using content that already had…
Lead magnets…passive income…free gifts…a book deal…reaching audiences on a new platform. Lots of cool stuff could things could be accomplished with a book, even if it wasn’t the next Hamlet.
Question numero uno: What assets did I already have that I could repurpose into a book?
I took an inventory of all the different pieces of content I created and decided I wanted to test this with something that would take the least amount of work to create. It also had to be something I’d be proud to share with my family, friends, and mentors…
A few years ago, I created an online community using google groups called HackingNYC. To be candid, I originally started the group because I wanted to stay in touch with the Skillshare students I was doing live classes for and I didn’t have a mailing list (or even know what the heck that was).
My college football team used a google group to stay in touch so I decided to use one of those.
HackingNYC is still an active community with over 300 people. The group collectively shares lifehacks as we encounter them.
I thought it’d be a cool idea to take all the lifehacks that people shared amongst the google group and turn it into a book.
Such is the origin story of my book Lifehacks: (keyworded out amazon title).
My Exact Process For Outsourcing The Creation of This Book
Step 1. Use My Intern and VA to Get Organized
I had my intern at the time go through all of the messages in the HackingNYC google group and compile the following information into a spreadsheet:
• Hack description
• Category (put your best guess)
• Tool or App (external Links)
• # of replies
• # of views
This information gave me a bird’s eye view of potential book sections and the most popular hacks.
I spent 15 minutes highlighting all the ones I wanted to include. My virtual assistant then copied and pasted the emails containing these hacks into a word document.
*If you’ve never used google groups, it’s basically just a big email group.
These emails were used to form the initial version of my version my manuscript.
Step 2: Find A Ghostwriter/Editor
For most online things, I just assume people that have the results I want are 80-90% optimized…so I just copy what they’re doing.
I asked my friend Ari who had nabbed a book deal from one of the world’s biggest publishers who he used….then reached out to her on Elance.
I emailed her my list of emails my VA pasted in and asked if she could turn it into a book.
She got back to me and said she could do the whole thing for around 500 bones.
This was her exact response:
At this point, I had no idea whether I’d make my money back on this project.
But I knew that getting comfortable with ghostwriters and going through the process would be worth the investment so I went for it.
Step 3: A Little Organizing to Minimize the Back and Forth
From here the process was very simple.
I went back to the master hacks PDF and organized the hacks by category and had my VA provide attribution to each lifehack if it was submitted by another person (Hack Credit!)
I then sent it to my ghostwriter/editor for her to transform my pile of emails into a polished manuscript.
She got back to me with a few questions.
Two back and forths later I had a final manuscript that also included a table of contents, welcome page, places she suggested screenshots, and information she needed for the title page.
I went through the manuscript and adjusted it so it was in my voice (a.k.a made it more bro-ey) and gave her the final thumbs up.
Step 4: Cover Design
I know a good design when I see one, but I’m playing in the pee wee league when it comes to coming up with design ideas myself.
If you’re like me, I’ve found the best thing to do is to give multiple low-cost designers on sites like fiverr.com examples of work you like and see what they come up with. This will give you’ll get a bunch of ideas and help you hone in on one concept to really create something excellent.
I did this for my cover and ended up using a design from my awesome friend Vanessa. Here was the final cover before optimized for Kindle formatting and keywords.
I sent my ghostwriter the cover design and she fired back with final versions of the book in PDF, Kindle, and E-pub.
Costs and Logistics of Outsourcing My Book
Book length: 82 pages (PDF), 69 pages (Kindle)
Cost: $550 (I think?)
Personal Time Spent In Creation Process: Less than 5 hours
Project delivery time: Roughly 1 month
I initially did a little test promotion with this book by offering it up to one of my Udemy classes if they joined my list. I was able to get another 800 subscribers from this email.
After 3 days of launching on Amazon, it’s been downloaded by around 25,000 people.
I’m only sharing this with you to spark some thinking about why you might want to start taking advantage of ghostwriting…even if you possess a limiting belief that all you create is a crappy ebook.
The initial version of my book was literally just a bunch of emails.
Let’s put our heads in the clouds and expand upon what investing a few hundred bucks in replicating this type of strategy might be able to accomplish if you’re willing to hustle your ass off marketing it once it’s done like I did.
- Make you thousands of dollars in passive income a year. I have multiple friends doing this with kindle books.
- Drive thousands of leads
- Get a major book deal
- Open your eyes to why and how you can start using ghost writers
- Feel like a boss amongst your family for having an Amazon Author page
Cool stuff can happen. You get the picture.
Anyways, this book was totally an experiment…and the emails I’ve gotten from people it’s helped has made investing my time and money worth it already.
We’ll see how much dinero I can make off of it, but I like my odds that I can recoup $550 in less than a month due to smart keywording, niche selection, and hopefully some love with reviews from you all ; )
How You Can Replicate This Strategy
Okay, let’s talk about how you can take this story and emulate a similar outcome for yourself or business.
Step 1. Identify a piece of existing content that could potentially be turned into a book
This could be:
• Any video content (courses, speeches, etc)
• An audio interview
• A series of emails
• A collection of existing blog posts
• A recording of yourself talking about something
You’ll need to transcribe any audio into text which typically costs around $20-40 per hour of audio depending on turnaround time.
2. Clearly Outline What You’re Looking For and Find a Freelancer
If you’re trying to emulate what I did, you’re looking for someone who can turn a manuscript into a book. Ideally this person can ghostwrite, edit, and design so that one person is managing the entire publishing process.
In a perfect lifehacking utopia, you can find someone that can turn a rough outline or transcript into a book. Look for that in candidates profiles and ask everyone you’re potentially hiring whether they can do that. Hell, tell them read this post.
3. Send them everything they need in a way that minimizes back and forth
You want to try and anticipate where the holes are in your draft to pre-empt any repetitive back and forth.
When I sent my manuscript to my freelancer, I spent an extra 20 minutes ordering the content so that she didn’t have to ask me how to do this.
For design stuff, I’d use the strategy of getting cheap concepts from multiple places like I recommended above.
In terms of the creation process, there’s not much else. Marketing it to get the results you want deserves a whole other post….I’ve spent at least 3X as much effort marketing this than creating it.
Alrighty. This is the secret sauce behind the creation of my lifehacker book and a blueprint for anyone who wants to outsource a book.
If you’d like to see how I marketed this book to become a number #1 best seller on Amazon, check out this post I wrote about How to get an ebook to #1 on Amazon on OkDork.
Are you curious about anything else in the creation or outsourcing process? What other creative ways do you think the ideas from this post could be leveraged in your business?