“You’re going on in 5…and relax. You’re only going to be in front of a few million people.”
I wasn’t quite sporting the same grin as the Channel 7 camera guy.
I was about to do a live interview on their Sunrise breakfast program. It was Australia’s most popular morning show. Similar to Good Morning America, but for the land down under I suppose.
Two hours before that I was at an ABC studio filming for FusionTV on the heels of a call with Radio New Zealand.
How the heck did this happen from a single blog post?
Below is the story of how I accidentally got international, mainstream media coverage…without having a big name or massive audience.
I’ll codify the series of events …
Continue Reading
In this post I want to highlight one skill that can help you become more more persuasive in life and business.
This skill has been pigeon-holed within one business discipline which has prevented throngs of people from accessing its power that could be taking advantage of it.
But first I want to ask you a simple question…
What is the difference between the two items pictured below?
If you’re having trouble seeing, the first photo is a cold email asking for a partnership I grabbed from google. The second photo is a pamphlet asking me to sign up for a credit card.
…wheels turning…pinky and the brain style…
Though these two items pictured may seem very different, their high level …
Continue Reading
Today I want to share a shockingly simply practice that has made me 10’s of thousands of dollars, allowed me to perform better at work, and created more time to do the things I love.
This practice is the secret to communicating better and how I develop online products that are allowing me to live my dream life right now.
Where We Worked Out On Friday
The practice…
Keep a document of every question people ask you.
Yep. It’s that simple.
Anytime someone asks me a question (especially over email), I file it away into a massive google docs spreadsheet that I call my “demand understanding document.”
Actually, now I forward it to my virtual assistant Josiah and he does it.
Why You Should Do This
Your …
Continue Reading
I recently talked lifehacks, BD, WHY YOU SHOULD NEVER LINKEDIN MESSAGE SOMEONE etc at the New York Lifehack Meetup. Thanks for having me Sam Hysell!
Below you’ll find some video fun where we talk about:
How I got involved with SP
How to take the 80/20 approach to hack networking (shhhh…don’t tell anyone)
Ways to “create value” for people when trying to network with the big boys
The art of “creating serendipity” and how I got Keith Ferrazzi, author of my favorite book Never Eat Alone to buy me dinner
How to give people a personal update on your life without it being a “ME, ME, ME” fest
What the law of reciprocity is and how to leverage the heck out of it to convince someone to meet you …
Continue Reading
I wanted to talk about my playbook for marketing a Udemy course by sharing the exact steps I took to market my course.
But first the results
I released it just under three weeks ago:
182 Students
Total sales – $1,118.00
My share – $763.10
10 reviews – All 5 Stars
Pretty meh for 15 hours of work if you ask me. But hey, the income is passive and it’s only been up for 3 weeks. Right now I’m generating $50.80 an hour for that work, but as I continue to get sales that number will increase. More amazing perspective about why you should be developing Passive Income here.
Okay, here’s exactly what I did to market it…
Step …
Continue Reading
I created a slideshare presentation on sleep hacking a few months ago that has been viewed by over 110,000 people, shared publicly by the Founder and CEO of LinkedIn, and downloaded by over 450 people.
While a did a few things right, I also totally botched a ton of stuff. I thought I’d share what I learned creating a viral slideshare.
But First Some Context
I created this slideshare to promote an online Skillshare class on Sleep Hacking. My goal was to use this piece of content to drive sign ups. The presentation was a synthesis of a ton of learning and self-experimentation that I’ve done on myself over the past year in my pursuit to get more waking hours while …
Continue Reading
In this post, I’ll show you how I nearly doubled the number of email subscribers for this blog and give you the exact code to do it.
BUT FIRST I want to shed light on the method to my madness….
The most valuable piece of currency content creators can accrue is someone’s email address (aside from loot).
Why? Because content broadcasted to social media is ephemeral. Email delivery on the other hand, exponentially increases the odds that someone will see something you created.
So if I’m going to create content, I want to maximize the fruits of my labor.
Before conducting this experiment, the only way people could subscribe to my mailing list was via the opulent widget on my sidebar.
On January 30th I added …
Continue Reading
When I set out to start a newsletter, I had absolutely no idea about many of the benefits I’m now receiving. I wanted to share some of the less obvious perks of starting a newsletter.
A Reason to Email People You Want to Meet
I try to feature the best articles I’ve read each month that relate to business development. Many times, these articles are written by badasses I want to meet (crazy coincidence).
Something that David Siteman Garland taught me is that this scenario provides a great reason for me to email the authors. Specifically, I’ll shoot them a note to let them know that I featured them. I sent the following email and got a great response:
Hey X,
Happy new year!
Just wanted …
Continue Reading
