Have you ever wondered why you check email 20X a day or apps like Instagram constantly?
I sure as heck have.
It’s like there is the little urge I can’t control that I feel the need to satisfy when I’m not doing something.
It turns out there is a method to many of these successful companies madness when it comes to designing addictive products and today I’m pumped to bring on Nir Eyal, one of the foremost experts on designing habit forming products and technology.
After a successfully starting his own tech companies and helping many others with product design, Nir compiled all of this wealth of research and experience into his new book Hooked: How to Build Habit Forming Products.
In this episode, we’ll dive into the Hooked Framework and unveil why certain products are so addictive. We’ll cover each component of building a product you’ll need to understand as well as commons things many startups miss.
Whether you’re wondering why you have an urge to check Facebook 10x a day like me or thinking about designing the next Instagram, you’ll learn a lot in this Episode..
What You’ll Learn By Listening
- The Hooked framework which explains how to drive unprompted engagement and habit formation in product design
- The importance of internal and external triggers
- The types of company where it’s important to focus on habit formation…hint not all do!
- Specific examples of companies who’ve done an excellent job of taking into account user psychology and product design
- How to develop user investment into your product so people continue to come back
- What most startups are missing in the hooked framework
- Ways to think about engagement vs. growth and when to implement them
Nir blogs about the psychology of products at NirAndFar. For more insights into how products change user behavior, join his free newsletter and receive the first chapter of his book.
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