Most people who try to start a business begin building something before getting a dime from a single customer…
“Que triste” as my Brazilian friends would say!
Today I’m pumped to chat with Carl Mattiola, founder of ClinicMetrics, about pre-selling and the exact steps he used to get paying customers before he built any software.
In this interview you’ll learn:
- The process he used to go from no idea to settling on building clinic metrics [3:42]
- Which prospects to start with when you’re ready to pre-sell [10:03]
- The logistics of his first pitch and what happened immediately after [20:39]
- The power of “price anchoring” and how to utilize it in pre-sales [26:29]
- Common objections he received in his pre-sales process and how to overcome them [31:58]
- Tactics to de-risk a prospect’s investment so that they’re more likely to pay upfront [33:49]
- The number #1 tip he’d give to anyone looking to pre-sell a product [38:06]
Also don’t miss the free copywriting checklist below the video…
As a free gift from Carl and the awesome folks at The Foundation you can get free access to The Foundation Copywriting Checklist, a top seller on Mixergy and Auppsumo, here: http://thefoundation.com/
If you enjoyed this interview, definitely check out ClinicMetrics, The Foundation, and Carl’s excellent blog. You can also follow him on twitter @cmattiola.
What questions do you have about pre-selling products? Please share them in the comments below
