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A little over a year ago I met Ryan Jeffery, Vice President of Business Development at Belly, a startup focused on enriching the loyalty experience for both local businesses and consumers.

When we met I could tell Ryan was a sharp guy…and I’ve been really impressed by the growth that Belly has achieved in the beast that is local. Naturally I thought he’d be fun to do an interview with : )

In this interview we talk about:

How they initially pitched and sold local businesses in MVP mode (WARNING: includes ipad glue stories)
The first thing they did after they got their very first customer
How they scaled once they had initial product/market fit
Insight into their hybrid inside/outside sales distribution strategy (and why this …
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