A Step by Step Guide to Pre-selling With Carl Mattiola
Most people who try to start a business begin building something before getting a dime from a single customer…
“Que triste” as my Brazilian friends would say!
Today I’m pumped to chat with Carl Mattiola, founder of ClinicMetrics, about pre-selling and the exact steps he used to get paying customers before he built any software.
In this interview you’ll learn:
The process he used to go from no idea to settling on building clinic metrics [3:42]
Which prospects to start with when you’re ready to pre-sell [10:03]
The logistics of his first pitch and what happened immediately after [20:39]
The power of “price anchoring” and how to utilize it in pre-sales [26:29]
Common objections he received in his pre-sales process and how to overcome them [31:58]
Tactics to de-risk …