There’s a right and a wrong way to cold email a company when you’re unsure who the decision maker is. How you approach this can literally be the difference between getting a deal vs. an onry reply to refrain from contacting the company again…
People ask me this question all the time:
If I don’t know who the decision maker is, is it cool to cold email multiple people who might be the decision maker at the same time?
This is a suboptimal approach.
The first thing that’s important to understand is that people within the same company talk. When you carpet bomb multiple people with a sales email you’re doing a few things:
signaling that you’re not sure who the correct person …