I wanted to talk about my playbook for marketing a Udemy course by sharing the exact steps I took to market my Sleep Hacking course.
But first the results
I released it just under three weeks ago:
Total sales – $1,118.00
My share – $763.10
10 reviews – All 5 Stars
Pretty meh for 15 hours of work if you ask me. But hey, the income is passive and it’s only been up for 3 weeks. Right now I’m generating $50.80 an hour for that work, but as I continue to get sales that number will increase. More amazing perspective about why you should be developing Passive Income here.
Okay, here’s exactly what I did to market …
I created a slideshare presentation on sleep hacking a few months ago that has been viewed by over 110,000 people, shared publicly by the Founder and CEO of LinkedIn, and downloaded by over 450 people.
While a did a few things right, I also totally botched a ton of stuff. I thought I’d share what I learned creating a viral slideshare.
But First Some Context
I created this slideshare to promote an online Skillshare class on Sleep Hacking. My goal was to use this piece of content to drive sign ups. The presentation was a synthesis of a ton of learning and self-experimentation that I’ve done on myself over the past year in my pursuit to get more waking hours while …
I’ve just posted a free business development class on Udemy called “BD 101: How to Get Meetings With Any Company.”
The focus of the class is how to go about getting meetings with people you don’t know. This class is ideal for entry level BD/Sales people who will need to maverick their way into getting in the door or people who think they might want to work in business development at a startup.
The class is broken down into 5 video lectures spanning just under an hour:
Introduction to the class and setting yourself up for success
Finding and identifying decision makers
Introductions and how to ask for them
Cold email tactics and scripts
A primer on effective cold calling (includes scripts)
I originally taught this …