There’s a right and a wrong way to cold email a company when you’re unsure who the decision maker is. How you approach this can literally be the difference between getting a deal vs. an onry reply to refrain from contacting the company again…
People ask me this question all the time:
If I don’t know who the decision maker is, is it cool to cold email multiple people who might be the decision maker at the same time?
This is a suboptimal approach.
The first thing that’s important to understand is that people within the same company talk. When you carpet bomb multiple people with a sales email you’re doing a few things:
signaling that you’re not sure who the correct person …
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A month ago, I wrote a Zirtual review outlining everything my virtual assistant Josiah helped me out with.
I wanted to do it again so the outsourcing curious can see the type of tasks a Zirtual assistant can do for you:
Coordinate a call (2)
Download all files from a membership site I belong to and put them in a dropbox folder so I can put them on my phone
Add members to my google group HackingNYC (2)
Make restaurant reservations (3)
Add something to my calendar (1)
Found out when I get my Zirtual credits applied and let me know the policy on them
Bottle service inquiry for my friend that’s getting deployed to Afghanistan who visited NYC. Love you Yorck!
Go through all my Skillshare classes and export all the …
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I wanted to talk about my playbook for marketing a Udemy course by sharing the exact steps I took to market my course.
But first the results
I released it just under three weeks ago:
182 Students
Total sales – $1,118.00
My share – $763.10
10 reviews – All 5 Stars
Pretty meh for 15 hours of work if you ask me. But hey, the income is passive and it’s only been up for 3 weeks. Right now I’m generating $50.80 an hour for that work, but as I continue to get sales that number will increase. More amazing perspective about why you should be developing Passive Income here.
Okay, here’s exactly what I did to market it…
Step …
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Recently I had the pleasure of interviewing Ryan Delk, head of Growth/Business Development at GumRoad.
Ryan is a stud. I met him 6 weeks ago and could tell immediately that a) he gets it and b) he’s a doer. He was an early employee at GumRoad and dropped out of college to join the team. In their first year, they’ve raised over 8 millions bucks from Silicon Valley’s finest and seen awesome growth in transactions/users.
In this interview we chat about:
What GumRoad is and how it’s changing the way commerce is done online
What Business Development at GumRoad means (like doing deals with Enimem, Ellie Goulding and other cool peeps)
How a little startup can get deals with major record labels and …
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I recently gave a talk to the Canadian Tech Accelerator on how to find decision makers and get meetings as a startup with limited connections. The Canadian Consulate of New York brings a few select young companies to NYC every 3 months to expose them to the New York Tech ecosystem while they grow their business.
For my efforts, they were kind enough to give me a lifetime supply of maple syrup along with a lock of Gretzky’s hair. Pretty sweet trade eh!
In this talk, I cover:
ways to find a decision maker
how to write cold emails that actually work (warning contains unconventional, non-toolish advice)
exact cold call scripts and strategies
some random “resourceful” tactics I’ve used to open doors that I think …
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This is a sneaky post…
Recently somebody on twitter asked me when they should follow up with someone whose made an email introduction in the deal cycle.
After the first conversation?
Mid deal?
After the deal has closed?
Never? (Really hope you didn’t say never)
First off, if you aren’t following up with someone providing the results and/or a progress report after they’ve made an email introduction change that. It’s important because it signals that you’re grateful making these people more likely to make introductions for you in the future. Also 90% OF PEOPLE DON’T DO THIS which makes you stand out…
The second reason why you should follow up with someone whose made an introduction has implications …
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This is not a typical post for this blog.
Usually I try to only post actionable content that helps people learn something new or do something better (value skimmers – exit is on the right).
Today I’m going to do a little something different.
Yesterday was the first beautiful day in New York City. I can’t really explain it beyond the nice weather, but when I stepped out of my office a euphoric feeling came over me. I spent the subway ride home thinking about how amazing the last year has been and how incredibly lucky I am for everything I have.
I decided to stay in and review all my photos over the last year. To quench my obsession with this song “Soft” …
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This week I came out with my first Udemy Course called Sleep Hacking: Have More Energy, Spend Less Time in Bed.
I created the course because I’ve been able to dramatically increase my energy while reducing my total sleep time from an average of 7.5 to 6 hours a night by building great habits that helped improve my sleep quality. Compound that 1.5 hour reduction over the course of a year and that’s an additional 30 waking days I’ll have this year (assuming 18 hours of waking time per day). SICK!!
I want to share a portion of the class on the ol blog. Here’s a high level overview of what’s covered in this video just in case you have the …
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